I wrote this book to share an easy-to-understand guide to building a digital marketing strategy that is meaningful, manageable, and measurable for organizations of all shapes and sizes. This is what we do every day at ignite: action and I wanted to share our process with others.
Storytelling is a major buzzword in marketing these days. The right brand narrative has the power to boost your content marketing efforts to the next level, with stories that can transform lukewarm audiences into loyal advocates.
As Facebook newsfeeds will soon prioritize posts from friends, family members and groups over posts from publishers and brands, this move is bound to cause a seismic shift in the digital marketing world. Consider this an opportunity to boost your digital marketing strategy for the new year.
Gearing up for 2018, let us present to you our top 18 tips to take your company’s digital strategy to the next level!
Organizations tend to put a lot of effort into the content of the email without considering how they’re going to ignite enough interest to actually get people to click open. Don’t let your efforts go to waste.
Marketing to the millennial mindset requires building loyalty through collaboration and other new marketing content strategies. Let us guide you through the key concepts.
Crises require all hands on deck. This presents an opportunity for companies to step up and demonstrate their leadership by engaging their employees in relief efforts.
A confirmation email connects you with a person who has already decided to interact with your organization. They are already interested and have acted on that interest. So make it count!
This week, I’ve been thinking about organizations that do civil rights work and the importance of their social media strategy. For a lot of these organizations, their social media is less about finding donors and more about spreading an important message.
The most important element to the success of your digital strategy might surprise you. Is it the best technology? The biggest budget? Nope.