Social Media Specialist
Sierra has brought her background in writing and journalism to her work in digital and social media.
Prior to joining Ignite, Sierra served as managing editor and content ninja at the Social Media Today family of websites, where she managed a team of moderators and strategists. Her work helped to bring monthly visitors to 1 million at the flagship site. Sierra has worked as a magazine editor, freelance writer, and documentary filmmaker. She has taught writing at the University of Virginia and the University of Montana.
Her writing has appeared in publications including The New York Times, The American Scholar, The Virginia Quarterly Review, and Gulf Coast.
Her role at Ignite includes copywriting, editing, research, and social media strategy and implementation.
Sierra received her BA at the University of Toronto and her MFA at the University of Virginia. She lives in Virginia with her husband, Brendan, and two children, Sloane and Wyn.