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Building an Effective Digital Strategy

Ignite Academy 2018 is all about learning to Post with Purpose. We will tackle all the small pieces of digital marketing and learn to piece them together into a cohesive strategy that is meaningful, manageable, and measurable. 

Our first workshop will help you make sense of some of the madness. Digital marketing trends change rapidly - there will always be new channels, updated tools, and significant shifts in algorithms. But the fundamentals of building an effective digital strategy are sound. This workshop will help us set the stage for a successful 2018. We look forward to taking the journey with each of you. 


Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.


Ignite Academy is an 8-course workshop. Membership is only $1,000 (paid monthly) for an organization to attend all 8 workshops. Up to two staff members from an organization may attend each workshop. In addition, individuals may purchase class passes for $145/class.


Our workshops are available in-person. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line.

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An award-winning digital strategist, educator and public speaker, Jeff Rum has nearly 15 years experience in digital strategy, branding, and marketing. Prior to founding Ignite, he served as President and Chief Marketing Officer at SPARK Experience, a user experience (UX) research and design agency in Bethesda, Maryland.

Jeff served as a digital consultant with The White House, United Nations Foundation, Human Rights Campaign and the Elizabeth Edwards Foundation. During his tenure at SPARK, Jeff also led digital campaigns and special projects with Pepsi, AAA, National Mining Association, and Johns Hopkins Medicine.


    • Contact
    • Call us at 202-607-0964
    • Learn more about Ignite Academy Membership


Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals dedicated to making the world a better place – one cause at a time.

For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.

For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.