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Writing for the Web: Get Clicked, Read, Liked & Shared

People read differently on the Internet than on the printed page. Studies show that people scan more than they read online. When you write for the web, there are strategies for better communicating with the scanners, clickers, and information seekers that your audience has become. Turns out that Hemingway might have been before his time: concise, unadorned, and direct writing is best online. In this workshop, you’ll learn about the philosophy behind writing for the web, and practice tricks of the trade such as creating engaging headlines and formatting text so people scroll to the end.


  • How to write engaging copy for readers that scan text and write concise, benefits-driven copy
  • How to write for the mobile user 
  • The art of writing headlines that grab attention
  • How to write for specific audiences with consideration for tone and voice
  • How to structure and format text with subheads, pull quotes, lists, and links 
  • Considerations for search engines and accessibility requirements


Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.


Ignite Academy is an 8-course workshop. Membership is only $1,000 (paid monthly) for an organization to attend all 8 workshops. Up to two staff members from an organization may attend each workshop. In addition, individuals may purchase class passes for $145/class.


Our workshops are available in-person. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line.

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Ahava is passionate about content and prides herself on tackling the toughest content projects. She has more than 20 years (gulp) of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her book, The Digital Crown: Winning at Content on the Web describes the critical intersection of content marketing and content strategy with practical how-tos.

Ahava is the president and owner of Aha Media Group, a content marketing consultancy founded in October 2005. In graduate school at Georgetown University she compared Dirty Dancing and Save the Last Dance (really). Ahava lives in the Washington, D.C., metropolitan region.


    • Contact
    • Call us at 202-607-0964
    • Learn more about Ignite Academy Membership


Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals dedicated to making the world a better place – one cause at a time.

For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.

For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.

Later Event: July 12
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