Creating a living and breathing digital marketing strategy is critical for nonprofits and associations to engage members in today’s digital world. However, it requires continual nurturing and optimization.
During this workshop we will explore the fundamentals of building an effective and fluid digital marketing strategy, including user journeys, goal setting, ideation, segmentation, channels, and measurement. You will leave with best practices and a template to create your own digital strategy and work plan.
What Will You Learn?
- How to build an effective digital marketing strategy
- How to identify effective digital channels and segment accordingly
- How to develop a journey map that identifies key digital touch points
- How to create a digital strategy & work plan that is thorough and manageable
- How to measure KPIs (key performance indicators) and present data in a meaningful way
- How to use new technology and apps to bolster your digital strategy
Who Should Attend?
Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.
How do I register?
Ignite Academy is an 8-course workshop. Membership is only $1,000 (paid monthly) for an organization to attend all 8 workshops. Up to two staff members from an organization may attend each workshop. In addition, individuals may purchase class passes for $145/class.
Our workshops are available in-person or online. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line.
If you cannot make it in person, all workshops are recorded and available to watch 24/7 in a members-only area on our website including all related materials.
ABOUT THE INSTRUCTOR
Jeff Rum, Founder and CEO of Ignite is passionate about digital marketing and organizations that have a greater purpose. An award-winning digital strategist, educator and public speaker, Jeff has nearly 15 years experience in digital strategy, branding, and marketing.
Prior to founding Ignite, Jeff served as President and Chief Marketing Officer at SPARK Experience, a user experience (UX) design agency in Bethesda, MD where he continues to serve as a principal member of the company.
Jeff served as a digital consultant and strategist with The White House, United Nations Foundation, Human Rights Campaign and The Jewish Agency for Israel. During his tenure at SPARK, Jeff also led digital campaigns and special projects with Pepsi, AAA, and National Institutes of Health (NIH).
Jeff received his BA from American University in Communication: Visual Media and Jewish Studies. He received his MA from Georgetown University in International Affairs. He lectures worldwide on a variety of topics including digital strategy, branding, and social media.
About Ignite Academy
Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals working to making the world a better place – one cause at a time.
For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.
For marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.