E-mail isn’t dead. In fact, it’s booming. With 91 percent of all U.S. consumers checking email daily, it is critical—especially for nonprofits, associations, and membership-driven organizations—that email marketing be at the center of your organization’s outreach efforts.
Join us to explore best practices and new practices for creating targeted emails that get opened, get read, and get shared. If you’re interested in building your list, increasing engagement, and bringing in more donations or members using e-mail, this workshop is for you.
What Will You Learn?
- How to build an effective e-mail marketing campaign
- How to create content that is engaging and impactful
- How to leverage e-mail as a tool to reach fundraising / membership goals
- How to increase social sharing and engagement via e-mail
- How to design e-mails that are engaging and mobile-first
- How to understand both the art and science behind subject lines
- How to segment and test to maximize e-mail success rates
- How to measure e-mail data to make meaningful and strategic decisions
Who Should Attend?
Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.
Our workshops are available in-person or online. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line.
About the Instructor
While at Blackbaud (formerly Covio), Emily Goodstein empowered non-profit clients to achieve online fundraising and advocacy success. Emily managed a wide range of enterprise accounts including internationally focused relief and aid groups local and regional food banks and DC based advocacy organizations. Prior to serving as Client Success Manager at Blackbaud, Emily was the Director of Student Engagement at Religious Coalition for Reproductive Choice.
About Ignite Academy
Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals dedicated to making the world a better place – one cause at a time.
For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.
For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.