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Search Engine Optimization - Part I

Driving traffic to your organization's website with organic search engine optimization (SEO) should be an integral part of your digital strategy. During this workshop, we will explore which SEO techniques are still relevant today, and how to use SEO techniques to increase your site to the top of the search engine result pages (SERPs). A lot has changed in the world of SEO and this workshop will bring you up to speed so that you're spending your time in the right areas for the best results. 


- Best practices in organic search engine optimization (SEO)
- On-page optimization techniques that matter in 2016 (and the techniques that don't matter)
- Content types and styles for SEO
- How to research, analyze and determine a quality list of targeted keywords
- How to optimize your content for find-ability and relevance
- How to optimize images and videos


Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.


Our workshops are available in-person. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line


Membership is only $195 per month for an organization to attend up to 24 workshops per year – plus additional perks! Up to two staff members from an organization may attend each workshop.



Jeff Rum, Founder and CEO of Ignite is passionate about digital marketing and organizations that have a greater purpose. An award-winning digital strategist, educator and public speaker, Jeff has nearly 15 years experience in digital strategy, branding, and marketing.

Prior to founding Ignite, Jeff served as President and Chief Marketing Officer at SPARK Experience, a user experience (UX) design agency in Bethesda, MD where he continues to serve as a principal member of the company.

Jeff served as a digital consultant and strategist with The White House, United Nations Foundation, Human Rights Campaign and The Jewish Agency for Israel. During his tenure at SPARK, Jeff also led digital campaigns and special projects with Pepsi, AAA, and National Institutes of Health (NIH).

Jeff received his BA from American University in Communication: Visual Media and Jewish Studies. He received his MA from Georgetown University in International Affairs. He lectures worldwide on a variety of topics including digital strategy, branding, and social media.


Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals dedicated to making the world a better place – one cause at a time.

For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.

For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.

Earlier Event: February 16
Web Analytics: Measuring Online Behavior
Later Event: May 25
Visual Design for Social Media