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Search Engine Optimization

Ensuring that all of your site pages are optimized for the search engines is only half the battle. Google and other search engines are looking at what is happening off your site just as much, if not more, than what is happening on your site. Learn best practices in 2017 for ensuring proper link building, content marketing, and other external factors as they relate to SEO and getting your organization's website higher in the search engine results.


- Best practices in link building techniques and why link building still matters in 2017
- Understanding the importance of social media content and how to integrate it into your SEO plan
- How content marketing and SEO intersect
- How to incorporate keyword research into external SEO techniques including video channels and social media pages.
- How to use Web Analytics and other tools to analyze and monitor your SEO efforts and make enhancements


Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.


Our workshops are available in-person. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line


Ignite Academy is an 8-course workshop. Membership is only $1,000 (paid monthly) for an organization to attend all 8 workshops. Up to two staff members from an organization may attend each workshop. In addition, individuals may purchase class passes for $145/class.



Jeff Rum, Founder and CEO of Ignite is passionate about digital marketing and organizations that have a greater purpose. An award-winning digital strategist, educator and public speaker, Jeff has nearly 15 years experience in digital strategy, branding, and marketing.

Prior to founding Ignite, Jeff served as President and Chief Marketing Officer at SPARK Experience, a user experience (UX) design agency in Bethesda, MD where he continues to serve as a principal member of the company.

Jeff served as a digital consultant and strategist with The White House, United Nations Foundation, Human Rights Campaign and The Jewish Agency for Israel. During his tenure at SPARK, Jeff also led digital campaigns and special projects with Pepsi, AAA, and National Institutes of Health (NIH).

Jeff received his BA from American University in Communication: Visual Media and Jewish Studies. He received his MA from Georgetown University in International Affairs. He lectures worldwide on a variety of topics including digital strategy, branding, and social media.


Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals dedicated to making the world a better place – one cause at a time.

For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.

For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.

Earlier Event: October 18
Social Media Strategy
Later Event: December 6
Digital Marketing 2019: Trends & Tools