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Social Media Strategy

There seems to be a misconception that by sharing one basic social message on multiple social media platforms, organizations are doing their job and being active on social media. While there is some truth to this, writing for social media is so much more than that.

Especially for nonprofits, associations, and purpose-driven organizations, if you are spending time and resources to be "active on social media," you may as well learn how to write for social media in a way that will bring your organization the results that you are looking for.

What Will You Learn?

  • Best practices in writing for social media
  • How to tailor your social media messages on different channels while maintaining your organization's voice
  • How to approach your audience in the way they prefer
  • How to use hashtags responsibly and effectively
  • How to turn your web and email content into social media friendly content

Who Should Attend?  

Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.

How Do I Register?

Ignite Academy is an 8-course workshop. Membership is only $1,000 (paid monthly) for an organization to attend all 8 workshops. Up to two staff members from an organization may attend each workshop. In addition, individuals may purchase class passes for $145/class.

Workshop Location

Our workshops are available in-person or online. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line.


Do you have more questions?

About Ignite Academy  

Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals working to making the world a better place – one cause at a time.

For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.  

For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.  

Later Event: November 1
Search Engine Optimization