The New Science of Customer Emotions

Could you be connecting with your audiences’ emotional motivations? Those deep, sometimes unconscious, desires that drive behavior in all of our interactions?

How a Donor is Like a Customer: A Lesson from the For-Profit World

Why does customer experience matter? It’s the process that builds the relationship between a customer and an organization. It requires an investment of time and money to do it right.

I wrote a book.

I wrote this book to share an easy-to-understand guide to building a digital marketing strategy that is meaningful, manageable, and measurable for organizations of all shapes and sizes. This is what we do every day at ignite: action and I wanted to share our process with others.

Do You Know Your Brand Story?

Storytelling is a major buzzword in marketing these days. The right brand narrative has the power to boost your content marketing efforts to the next level, with stories that can transform lukewarm audiences into loyal advocates.

The Facebook Update and its Impact on Nonprofits

As Facebook newsfeeds will soon prioritize posts from friends, family members and groups over posts from publishers and brands, this move is bound to cause a seismic shift in the digital marketing world. Consider this an opportunity to boost your digital marketing strategy for the new year.

Top 18 Digital Strategy Tips for 2018

Gearing up for 2018, let us present to you our top 18 tips to take your company’s digital strategy to the next level!

Top 5 Tips for Epic Email Subject Lines

Organizations tend to put a lot of effort into the content of the email without considering how they’re going to ignite enough interest to actually get people to click open. Don’t let your efforts go to waste. 

Marketing for the Millennial Mindset

Marketing to the millennial mindset requires building loyalty through collaboration and other new marketing content strategies. Let us guide you through the key concepts.

Top 4 Digital Media Tips During Crises

Crises require all hands on deck. This presents an opportunity for companies to step up and demonstrate their leadership by engaging their employees in relief efforts.

7 Steps to a Relationship-Building Confirmation Email

A confirmation email connects you with a person who has already decided to interact with your organization. They are already interested and have acted on that interest. So make it count!