A Social Media Power User’s Advice for Instagram

Do you use Instagram personally, but aren’t sure how to use it for your organization? Instagram offers organizations a great opportunity to tell visual stories and reach people on what feels like a less-crowded platform.

The Role of the CEO on Social Media

Social media offers the leaders of organizations the opportunity to speak directly to their audience about values and decision-making processes. Which in turn could potentially help create organizational transparency and build trust.

14 Things to Do to Make Your Blog Post a Success, both Before and After You Hit Publish

There are a few simple things you can do while you are writing a blog post that will make it more searchable and effective.

Worth a Thousand Words: What Do Your Photos Say About Who You Are and Who You Serve as an Organization?

Think about the diversity of experience represented in the images you use to brand your organization. You may need to go beyond the images that you are used to seeing. The payoff: renewed intentionality.

5 Things You Should Be Doing Right Now to Prepare for #GivingTuesday

Think about what kind of story you can tell for #GivingTuesday. You’ll likely want your end-of-year fundraising to use the same story: something appropriate for the whole giving season that can be heard through the noise.

How To: Social Media Listening and Tools

A quick and dirty social listening strategy should include first identifying your goals. What do you want to achieve? Do you want to respond to people who are talking about your organization online?

Did You Hear? The 5 Benefits of Social Media Listening

People are trying to communicate with your organization on social media, but if you aren’t listening, you can’t hear them.

The New Science of Customer Emotions

Could you be connecting with your audiences’ emotional motivations? Those deep, sometimes unconscious, desires that drive behavior in all of our interactions?

How a Donor is Like a Customer: A Lesson from the For-Profit World

Why does customer experience matter? It’s the process that builds the relationship between a customer and an organization. It requires an investment of time and money to do it right.

I wrote a book.

I wrote this book to share an easy-to-understand guide to building a digital marketing strategy that is meaningful, manageable, and measurable for organizations of all shapes and sizes. This is what we do every day at ignite: action and I wanted to share our process with others.