What is experiential marketing? How can it help your organization immerse customers with your products? Through a partnership with Baby Jam, a company that provides experiential marketing using musical experiences for children and parents, ignite: action has developed strategies and multi-channel marketing techniques on a hyper-local level. And the results are in.
In a rapidly changing world, organizations must change continuously to stay relevant and provide the best services possible. End-user feedback is a great way to catalyze that change.
The short video “One of Those Dates” is funny. It has memorable and relatable characters. Why would a foundation with a strategic goal of educating the public about a disease make entertainment?
We recently surveyed our clients, and, in the spirit of full transparency, I’m sharing the report—the good, the bad, and the ugly.
“People who complain … aren’t an annoyance; they’re actually helping you do a better job.” How to get the feedback you need for better user experience.
Do you use Instagram personally, but aren’t sure how to use it for your organization? Instagram offers organizations a great opportunity to tell visual stories and reach people on what feels like a less-crowded platform.
Social media offers the leaders of organizations the opportunity to speak directly to their audience about values and decision-making processes. Which in turn could potentially help create organizational transparency and build trust.
There are a few simple things you can do while you are writing a blog post that will make it more searchable and effective.
Think about the diversity of experience represented in the images you use to brand your organization. You may need to go beyond the images that you are used to seeing. The payoff: renewed intentionality.
Think about what kind of story you can tell for #GivingTuesday. You’ll likely want your end-of-year fundraising to use the same story: something appropriate for the whole giving season that can be heard through the noise.